Hello there blogging world!

Let me tell you a bit about myself. I’m Clair, a blog reader, turned blog “post-er”. I’m a student at Meredith College in Raleigh, NC and have been a “mother’s helper” since I was in 5th grade. Once I got my license, babysitting quickly became a priority. Soon there was a car seat in my car because I was sick of transferring car seats, and about a year later I added a booster seat to my collection. My high school senior superlative was “Best Mom.”

Oliver (3) and Clair

I have changed more diapers than most people have under the age of 20. I have watched a baby born three months early grow into a healthy 2-year-old. I know how to: reheat breast milk, burp a baby, open a Pack-and-Play with one not-so-smooth motion, push a stroller with another baby in a carrier, sooth a fussy baby, play Star Wars, swaddle a newborn, pretend I’m Cinderella, install a car seat, and put my needs on the back burner.

What do I do with all of this information and skill when I don’t plan on having a baby any time soon? Enter Scandinavian Child.

I met Erin Lane at a Capstrat networking event for students looking for jobs and internships. Once Erin started talking about her company, Scandinavian Child, I knew this was the perfect internship for me! I contacted Erin, arranged an interview and starting in May, I began my marketing internship at Scandinavian Child.

I am thrilled to be combining my love for children with my love for marketing, and working for a company that has children’s best interests in mind. From a marketing perspective, I have learned that you must continuously get to know your clients and keep up with the changes. In the juvenile industry, trends are always changing. We, as marketers, have to be in constant communication with parents to see what they love at that moment. So, part of my job is to (get this!) read blogs! Blogs are the place where moms (and dads!) are openly speaking their mind, and companies want/need to know what parents want.

One of my biggest projects so far was to help coordinate models, props, and locations for our Micralite FastFold Superlite Stroller photo shoot. After a month of lots of logistical planning, our two day shoot went off without a hitch! The pictures turned out great, and I am thrilled that some of the success was because of my hard work.

After about two months of working in the marketing field, I have learned that I love all things media! I love pictures, video, and have discovered a new found love- social media. Scandinavian Child has given me the opportunity to start learning the practical applications of marketing. I know when I go back to Meredith in August, my marketing classes will feel much more real and valuable.

I am seeing the behind the scenes of the juvenile industry, and I see how much work goes into making products safe, functional, and stylish. I love that I’m supporting a company whose values line up so perfectly with my own.

Clair Fabrizio is a marketing and communications intern, under Erin Lane, for Scandinavian Child. She is a twitter addict and technology nerd.